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All posts →FEATURED · NON-PROFIT · APR 18
Year-end appeal copy that doesn't sound like a year-end appeal.
A short guide to writing giving pages that feel like a letter, not a plea. With three annotated examples from teams raising between $40K and $3.2M.
CREATORS · Apr 12 · 5 min
The case for owning your URL before you owe it to anyone
GAMING · Apr 07 · 11 min
Direct sales after launch: three studios share their numbers
RESTAURANTS · Apr 02 · 4 min
Filling Tuesdays: the quiet list strategy
RETAIL · Mar 28 · 6 min
Drops, not launches — a small-brand playbook
CLASSES · Mar 21 · 8 min
Writing a syllabus that sells the cohort
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